Creativity

Business models

Technology

Digital innovation

Strategies

• Understand and critically consider the contribution of entrepreneurship and innovation to creating social and business value in the current digital age;
• Understand the concept and implications of digital transformation;
• Understand the concept and practical implications for society in general and in the field of digital, in particular, entrepreneurship, and how this can materialize in concrete projects: the concept of the entrepreneurial ecosystem;
• Explore the potential of business models for systematization and concretization of ideas and value creation in the current digital era;
• Provide students with a set of tools to help them design and implement their business model in an entrepreneurial project in the field of the digital economy and the Web.

1. Digital transformation and social and business development: the role of entrepreneurship
2. Entrepreneurship and digital entrepreneurial ecosystems
3. Creativity, Innovation and Business Models
4. Business Model, Value Proposition, and Social and Entrepreneurial Development Processes

Mandatory bibliography:

Carrilho, T. & Porfírio, J. A. (2015). Conditions for entrepreneurship development in creative industries in Portugal. In N. E. Mastorakis et al (Ed.) Recent Advances on Economics and Business Administration (pp. 23-29). Vienna: WSEAS.

Hassid, J. and Porfírio, J. (Coords.). Hassid, J.; Porfírio, J.; Carrilho, T.; Polemis, M.; Gilabert, E.; Rodriguez-Ardura, Inma (2015). Creative Industries’ Network of Entrepreneurs – Lessons learned from the e-learning Acceleration Program offered in Portugal, Spain and Greece under a Leonardo da Vinci Transfer of Innovation Project. Lisbon: Universidade Aberta.

Osterwalder, Alexander & Pigneur Yves (2011), Criar Modelos de Negócio, Publicações Dom Quixote.

Porfírio, J.; Carrilho, T.; Rimbau-Gilabert, E.; Hassid, J.; Totterdill, P. (Coords.). Porfírio, J.; Carrilho, T.; Gilabert, E. ; Rodriguez-Ardura, I.; Hassid, J. (2015). Case Studies on Entrepreneurship in Creative Industries for Portugal, Spain, Greece and the UK. Lisbon: Universidade Aberta.

E-learning

Evaluation is made on individual basis and it involves the coexistence of two modes: continuous assessment (60%) and final evaluation (40%). Further information is detailed in the Learning Agreement of the course unit.