Transformação Digital em Vendas (LGVR)
Courses Sales and Retail Management
The course introduces the concept of Digital Transformation (DT) and its interrelated aspects. It also focuses on the role, challenges, and opportunities for managers regarding DT, enabling students to gain knowledge on how to prepare organizations for DT, as well as addressing issues such as human resources in the context of DT. One of the key pillars of the course is the focus on technologies, trends, and impacts for 2030. Topics such as European and national policies for digital transformation, the circular data economy, emerging technologies and trends, the impacts of emerging technologies and trends, innovation in services and SSME, and ethics, privacy, and security will be covered. Lastly, examples of DT in sales will be addressed.
Digital Transformation
Technology
Innovation
• Fundamental knowledge of Digital Transformation (DT) and related concepts;
• Ability to recognize and overcome the challenges of DT;
• Identify and assess different technologies, trends, and impacts related to DT;
• Understand concrete examples of DT in Sales, enabling the projection of its application in their own business environments.
Topic 1 – Introduction to Digital Transformation
Orientation
Discussion of the PUC
Essential concepts
The era of digital transformation
Topic 2 – The role, challenges, and opportunities for managers regarding Digital Transformation
Ten challenges for managers
Preparing the organization for digital transformation
Human resources in times of digital transformation
Topic 3 – Technologies, trends, and impacts for 2030
European and national policies for digital transformation
The circular data economy
Emerging technologies and trends
Impacts of emerging technologies and trends
Innovation in services and SSME
Ethics, privacy, and security
Topic 4 – Examples of Digital Transformation in Sales
Examples
Nascimento, José Carlos (2022). Sistemas de Informação para Gestores em Tempo de Transformação Digital, 1ª edição, Edições Silabo, Portugal
ISBN:978-989-561-269-7
Support material will also be provided by the lecturer
E-learning.
The preferred assessment system is continuous assessment, consisting of 2/3 e-folios (written work in digital format), throughout the semester, and a final face-to-face assessment (p-folio), to be held at the end of the semester, weighing 40% and 60% respectively in the final grade. However, students may, in due course, opt for a single face-to-face assessment and then take a Final Assessment test (exam) with a weighting of 100%.