Transformação Digital em Vendas (LGVR)
The curricular unit focuses on three pillars - technologies and tools, strategy and innovation, and the transformation of organizations and businesses, enabling students to acquire knowledge associated with organizational innovation strategies and the application of digital technologies in the management of processes associated with Digital Transformation - DT. Students acquire knowledge that leads to skills for defining strategies, leading, creating and analyzing operational plans, as well as implementing and monitoring DT projects focused on creating value and results in terms of efficiency, effectiveness and economy. The development of the knowledge of digital transformers is related to skills associated with management and technologies, particularly those related to digital business strategies, leadership and innovation, the digital economy and markets, technologies and information systems that accelerate DT.
Technology
Strategy
Innovation
- Contributing to the organization's digital strategy and creating opportunities for new business models.
- Applying knowledge to real problems and projects.
- Understand how technology and digital transformation leverage innovation and boost better management practices, process performance and results.
Implementation and maintenance of an e-commerce system.
The process of setting up an e-commerce system.
Assessing a company's digital potential.
Market research.
Selecting an e-commerce platform.
Designing the order fulfillment process and payment method.
Developing an e-commerce map.
Sutherland, Jeff (2016). Scrum - The Art of Doing Twice the Work in Half the Time. Paper Moon
Watts, Geoff (2018). Scrum Mastery: From Good to Great Servant-Leadership. Inspect & Adapt Ltd
Laudon, K., Traver, C. (2020), E-Commerce 2020-2021: Business.Technology.Society. Pearson Education Ltd
Pratas, J., Brito, P. (2019), Distribution: Point of sale and retail management, Actual Editora
Smith, P., Zook, Z. (2020), Marketing Communications: integrating online and offline, customer engagement and digital technologies, Kogan Page
E-learning.
The preferred assessment system is continuous assessment, consisting of 2/3 e-folios (written work in digital format), throughout the semester, and a final face-to-face assessment (p-folio), to be held at the end of the semester, weighing 40% and 60% respectively in the final grade. However, students may, in due course, opt for a single face-to-face assessment and then take a Final Assessment test (exam) with a weighting of 100%.