Cod: 61045
Department: DCSG
Scientific area: Management
Total working hours: 156
Total contact time: 15

This course aims to apply management knowledge
acquired during the course using a
multidisciplinary approach for the development of
a business project or an intra-organizational
project. It is intended to promote the application
of teaching methods focused on the student, that
encourage the development of entrepreneurial
spirit, teamwork, discussion, sharing and creating
a participatory learning environment
interconnected with national and international
business environment

Entrepreneur Project
Business Plan
Business Model
Intra-organizacional Project

− Knowledge in order to identify and evaluate
opportunities and capability to solve an
organizational problem.
− Skills to apply management knowledge in a
multidisciplinary way to develop a business
model or an intra-organizational project;
− Skills to make a public presentation of the
− Capabilities to work in a team and develop
suitable group dynamics.

The course unit program is divided into six parts:
  1. General approach
  2. Identify and evaluate opportunities
  3. Business model
  4. Human resources and team
  5. Marketing
  6. Financial Atrategy

Mandatory Reading 
  • Duarte, C.; Esperança, J. P. (2014) “Empreendedorismo e Planeamento Financeiro” Edições Sílabo

Recommended Reading
•    Osterwalder; A.; Pigneur; Y. (2011) “Business Model Generation” Wiley
•    Osterwalder, A.; Smith, A. (2014)  “Value Proposition Design: How to Create Products and Services Customers Want” Wiley

Continuous assessment is privileged: 2 or 3 digital written documents (e-folios) during the semester (40%) and a presence-based knowledge assessment (oral presentation) in the end of the semester (60%).

Very good computer skills; Computer vocabulary; Word processing and excel; Internet.
Basic texts are written in Portuguese, however students are recommended to be competent in English because complementary readings may be in English.