Expressões Culturais
This curricular unit aims to offer students a wide field for reflection and discussion on the thematic area - Women and Cultural and Artistic Production -taking as reference horizon fields of Literature and Advertising.
In a first moment we analize the contribution of the feminist critique for a new understanding of the cul-ture, working on some fundamental theoretical texts. In a second moment, the representations of the femi-nine authorship throughout the literary history are an-alyzed. In a third moment, we focus the attention on gender representations in today's advertising dis-course.
Gender Studies
Literary and Cultural Production
Female Authorship
Citizenship and Developement
Master’s students are expected to develop a comprehensive and critical understanding that enables them to:
• Examine the interrelationship between gender, sex, and cultural/artistic production through a problematizing lens;
• Cultivate a critical awareness of the historical status and recognition of female authorship;
• Analyze artistic artifacts using gender and sex as foundational analytical categories;
• Engage in critical reflection on literary and advertising texts as both representations of worldviews and instruments of sociocultural transformation;
• Conceptualize cultural production as a vehicle for development, civic engagement, and the promotion of citizenship.
I THE FIGURE OF THE WOMAN WRITER IN HISTORY: ISSUES OF FEMALE AUTHORSHIP
.The interconnection between gender, sex and cultural and artistic production.
.The status of female authorship throughout history.
. Mechanisms of Marginalization and Invisibility of Women Authors.
. Female authorship as an instrument for women's empowerment, equality and the construction of citizenship
II FROM FEMINIST STUDIES TO QUEER THEORY: READING LITERARY TEXTS
. Reading of literary texts based on the notions of gender/sex as structuring categories.
.The literary text as a perspective on the world and an instrument of its transformation.
. The literary text as a vehicle of equality and citizenship
III GENDER REPRESENTATIONS IN ADVERTISING
. Empirical analysis of advertising texts.
. Advertising text as an agent in the construction of gender relations and as an instrument of their transformation.
. Advertising text as a tool for citizenship.
I
ANZALDÚA, Gloria (2000).“Falando em Línguas: Uma carta para as mulheres escritoras do terceiro mundo.” Revista Estudos Feministas,V. 8, nº1.
ALMEIDA, Djaimilia Pereira de (2023).O que é ser uma escritora negra hoje, de acordo comigo. Companhia das Letras.
COUTO, Anabela G. (2005). “Da Tolerância e da intolerância na arte e na Literatura: a marginalização da autoria feminina. Fronteiras da tolerância. SPES XVIII, pp.27-35.
EDFELDT, Chatarina(2006). Uma história na História. Câmara Municipal do Montijo.
PAZ (2019). “Mulheres fortes ou o conto africano de língua portuguesa de autoria feminina”. Nau Literária, nº1.
ESQUÍVEL, L. (1999) “Ao redor do fogo” in Íntimas Suculências: Tratado filosófico de cozinha: Asa.
KLOBUCKA, Anna (2008). “Sobre a hipótese de uma herstory da literatura portuguesa”.Veredas, 10, pp13-25.
WOOLF, Virgínia (1996).Um Quarto que Seja Seu.Vega.
II
AMARAL, ANA LUISA (2016). Arder a Palavra e outros Incêndios. Relógio d’Água.
BARRENO, Maria Isabel, Horta, Maria Teresa E Costa, Maria Velho da (2010). Novas Cartas Portuguesas, (Org. Ana Luísa Amaral). Dom Quixote.
BEJA, Olinda (2017). Chá do Príncipe (Fya Xalela). Rosa de Porcelana.
EDFELDT, Chatarina, e Couto, Anabela G., (2008), Mulheres que escrevem, Mulheres que Lêem: Repensar a Literatura pelo Género.Lisboa:101 Noites.
EVARISTO, Conceição, (2020). Insubmissas Lágrimas de Mulheres. Malê.
HATHERLY, Ana (2008). A Neo-Penélope. &etc.
OWEN, Hillary, e Rothwell, Philip (2004). Sexual/textual Empires: Gender and Marginality in Lusophone African Literature. University of Bristol Press.
PEPE, Paulo e Fernandes, Ana Raquel (eds) (2019). Beyond Binaries: Sex Sexualities and Gender in the Lusophone World. Reconfiguring Identities in the Portuguese-Speaking World series. Peter Lang.
TAVARES, Ana Paula (2016). "Afazeres". Verbetes para um dicionário afetivo: Caminho.
III
BECKER-HERBY (2016). The Rise of fermvertising. Minnesota Digital Conservancy.
BORDO, Susan (1997). Twilight Zones: The Hidden Life of Cultural Images from Plato to O.J. Berkeley:University of California Press.
CRESPO, Ana Isabel, Ferreira, Ana Monteiro, Couto, Anabela G. Couto, Cruz, Isabel, Joaquim, Teresa (orgs.) (2008). Variações sobre sexo e género. Livros Horizonte.
COUTO, Anabela G. (2008). "Vénus e Guerreiros: representações de género no discurso publicitário". Design and Commercial Communications: seek optimal synergies. Iade.
MOTA-RIBEIRO, Silvana (2002). “Corpos eróticos: imagens da mulher na publicidade da imprensa feminina portuguesa”. Cadernos do Noroeste. 17(1-2), pp.145-164.
Note: Bibliography and supplementary audio and video resources will be made available in the virtual classroom.
E-learning
Evaluation is made on individual basis and it involves the coexistence of two modes: continuous assessment (60%) and final evaluation (40%). Further information is detailed in the Learning Agreement of the course unit.
Reading competence in English.