Microeconomics (LGVR)
Courses Sales and Retail Management
The aim of this course is for students to learn to think like an economist. The systematic rigor of the course plan presupposes the growing interest and intuition of the student, who should become capable of discovering the "power" of applying the tools of economic analysis to life situations, the most diverse in their interests and values.
Thinking like an economist
Consumer theory
Producer theory
Market structure theory
Regulation
Analyze and understand the economic reality at the business level;
Know the various forms of economic organization;
Know how to adapt to new realities of efficient resource management.
- Supply and demand
- Rational consumer choice
- Individual and market demand
- Production
- Costs
- Perfect competition
- Monopoly
- Regulation
1. Morgado & Ferreira (2021) Princípios de Microeconomia, Rei dos Livros, Lisboa.
2. Morgado & Ferreira (2021) Exercícios de Microeconomia, Rei dos Livros, Lisboa.
E-learning.
Continuous assessment is privileged: 2 digital written documents (e-folios) during the semester (40%) and a final digital test, Global e-folio (e-folio G) at the end of the semester (60%). In due time, students can alternatively choose to perform one final exam (100%).