The course unit intends to be a space of knowledge and understanding of different cultural standards, providing students with a reference framework and tools that make them sensitive to other cultures and able to be agents of good practices in multicultural work settings. Differences in basic communication practices, such as speaking and writing, can represent more complex communication tasks such as persuasion and negotiation. In this sense, beyond an examination of the mediating function of language in social construction of culture, this course unit helps to develop strategies that improve communication.
Hofstede, G. (2001). Culture's consequences: Comparing values, behaviours, institutions and organizations across nations (2 ed.). Londres: Sage Publications Ltd.
Joynt, P., & Warner, M. (Eds.). (1996). Managing Across Cultures - Issues and Perspectives. Londres: International Thomson Business Press.
Mole, J. (2003). Mind your Manners: Managing Business Cultures in the New Global Europe (Third ed.). Londres: Nicholas Brealey Publishing.
Trigo, V. (2006). Cultura Económica Chinesa: Como Negociar na China? Mangualde: Edições Pedago.
Salomão, R. (2004, 17 de Janeiro de 2005). Seminário Internacional "Línguas e Culturas para a Internacionalização da Economia: Estratégias de Comunicação das Empresas Exportadoras". Obtido a 3 de Novembro de 2004, 2004, em www.cented.univ-ab.pt/silcie/
Continuous assessment is privileged: 2 or 3 digital written documents (e-folios) during the semester (40%) and a presence-based final exam (p-folio) in the end of the semester (60%). In due time, students can alternatively choose to perform one final presence-based exam (100%).