English Communication Techniques
Cod: 51199
Department: DH
Scientific area: Language
Total working hours: 156
Total contact time: 15

The curricular unit aims to expand students’ business, communicative and intercultural competences in English for their professional careers. Throughout the semester students learn and improve different oral and written techniques for business that involve degrees of formality, cultural differences, and communication (traditional and digital) in professional contexts.

Communication; business world; interculturality; international tourism; globalisation.

— communicate efficiently and appropriately in different professional environments;

— develop the competencies of oral and written comprehension and production in numerous professional contexts;

— analyse professional situations critically and use communication strategies in problem-solving and decision making;

— develop the awareness of cultural differences within the professional environment to ensure efficient communication in different cultural groups;

— explore and assimilate civic understanding, the importance of sustainability and how to deal with emergencies in professional circles.

The world of business

·         information

·         public relations

·         human resources

·         projects and teamworking

·         business meetings

·         team management

·         coaching

·         organisation

·         cultural diversity and interculturalism

·         advertising

·         social media

·         digital business

·         professional ethics

·         justice at work

·         conflict and emergency management

— Cultural diversity

·         intercultural communication

·         international English

·         business travelling

·         ‘small talk’ in different cultural contexts

— International tourism

·         hotel management

·         niche tourism

·         accommodation

·         cultural tourism

·         client service

— Globalisation

·         international politics

·         citizenship and identities

·         the internet and social media

— Language focus

·         verbs and verb tenses

·         modal verbs

·         subordinate clauses

·         prepositions

·         connectors

·         adjectives and adverbs

·         comparatives and superlatives

·         idioms

·         collocations

·         greetings and farewells

·     .         degrees of formality

ALLISON, J., EMMERSON, P. & JEREMY, T. (2013) The Business 2.0. London: Macmillian Education.

Cambridge Business English Dictionary (2011). Cambridge University Press.

COTTON, D, FALVEY, D & KENT, S. (2010). Market Leader (3rd ed.). Harlow: Pearson.

MACKENSIE, IAN. (2010) English for Business Studies (3rd ed.). Cambridge University Press.

Oxford Business English Dictionary. Oxford and New York: Oxford University Press.

STRUTT, P. (2016). English for International Tourism (4th ed.). Harlow: Pearson.

THOMPSON, K. (2007). English for Meetings. Oxford and New York: Oxford University Press.

TRAPPE, T. & TULLIS, G. (2006). Intelligent Business. Harlow: Pearson/Longman.

The curricular unit follows the principles defined in the Virtual Pedagogical Model of Universidade Aberta. Teaching is online on the Moodle platform where students have access to all the learning materials and resources, and where interaction between students and teachers takes place. The teaching methodology focuses on oral and written communication. The syllabus is organised into topics in which the four skills (including grammar and pronunciation) are worked on through a variety of communicative, collaborative, and interactive tasks and activities.

The learning process includes autonomous, collaborative and group work based on the resources available in the virtual classroom.

Evaluation is continuous. Students are assessed on two e-folio (electronic assignments submitted online) and a global e-folio through which the acquisition of knowledge and competences as defined in the learning objectives is evaluated.

Continuous Assessment