Public Relations Organizations Social Professional
•Recognizing specific approaches to Public Relations within different contexts of institutional, social, and cultural manifestations; •Qualifying for a social intervention in respect and defence of the image of the company; •Developing activities of environmental sponsorship in benefit of the target audience
1.Corporate public relations; 2.The key-factors of persuasion of the organizational and institutional public opinion; 3.Strategic development of public relations 4.The public relations with the external public; 5.The professionals of RP and code of ethics • Patronage, sponsorship and sponsoring; • Environmental Public Relations. 5. The involvement of public relations with the external public to create a good image.
CABRERO, José Daniel Barquero, CABRERO, Mario Barquero, O Livro de Ouro das Relações Públicas, Porto, Porto Editora, 2001.
BLACK, Caroline, Guia Prático do Profissional de Relações Públicas, Mem Martins, Pub. Europa-América, 2006.).
Continuous assessment is privileged: 2 or 3 digital written documents (e-folios) during the semester (40%) and a
presence-based final exam (p-folio) in the end of the semester (60%). In due time, students can alternatively choose to perform one
final presence-based exam (100%).