Liderança (LGVR)
In times of great change and unpredictability, Leadership is a key factor for the competitiveness of companies and the quality of life of employees. In this sense, this Leadership course aims to lead students to understand how leadership enhances the strategy, culture and structure of the company, through the motivation of sales and retail teams, towards greater innovation and management of digital transformations, with a view to improving productivity and employee well-being.
Leadership, Strategy, Culture, Team Motivation
1- Understand the central importance of leadership for business strategy
2- Know how to identify the different leadership styles and behavior of leaders
3- Know how to associate the structure and culture of the company with leadership styles
4- Be able to motivate sales and retail teams, based on the mission, vision and a sense of purpose
5- Be able to lead in contexts of change and innovation
6– Implement ethical leadership oriented towards corporate social responsibility
1 - Fundamentals of Leadership and its relationship with the Company's Strategy
2 – Leadership Styles and Models
3 – Leadership, Structure and Business Culture
4 – Leadership and Motivation of Sales and Retail Teams
5 – Leadership in Contexts of Change and Innovation
6 – Ethics and Responsibility of the Leader
- Cunha, M. P.; Campos e Cunha, R.; Rego, A.; Neves, P. & Cabral-Cardoso, C. (2016). Manual de Comportamento Organizacional e Gestão (8ª ed. rev. e actualiz.). Lisboa : RH.
- Keevy, Z. & Perumal, J. (2014). Promoting transformational leadership practices of retail managers. Journal of Management Development, 33 (10): 919-931.
- Lopes, A. (2012). Fundamentos de Gestão de Pessoas. Edições Sílabo.
- Palma, P. J., & Lopes, M. P. (2012). Paixão e talento no trabalho. Lisboa: Edições. Sílabo.
- Pitacho, L.; Palma, P. J. & Correia, P. (2020). Impacto da redução de recompensas no comportamento dos colaboradores: E quando o trabalho é um chamamento? Psicologia, 34 (1): 43-55.
- Ram, B.; Lai,, K. K.& Xiao, F. (2024). Retail reimagined: pricing optimization in single channel, multi-channel and omni-channel retailing. Annals of Operations Research.
- Rego, A. & Cunha, M. P. (2007). A essência da liderança: mudança, resultados, integridade (3ª Ed.). Lisboa: Editora RH.
E-learning.
The preferred assessment system is continuous assessment, consisting of 2 e-folios (written papers in digital format) throughout the semester, and a final Global e-folio assessment (e-folioG) at the end of the semester, weighing 40% and 60% of the final grade, respectively. However, students may, in due time, opt for a single assessment, then taking a Final Assessment test (exam) weighing 100%.