Digital Economy and E-Business (LGVR)
This unit aims to:
• Introduce the concept of Digital Economy and related concepts;
• Develop skills in business models and processes in organizations operating in virtual and global environments. We focus in the main approaches to the main concepts of e-Commerce, its impact in organizations, electronic business models, and its impact in organizations; and present the main types of Information Systems in the organizations: namely CRMs. Social networks and its impacts for management will also be considered. Digital entrepreneurship will also be the subject of a framework;
• Present the main types of information systems in organizations, particularly in terms of Customer Relashionship Management (CRM's);
• Address planning aspects of e-commerce websites, as well as the growing role of social networks in corporate business.
Business Models in Digital Environments
CRM
Web Site Planning Quality Evaluation
Social Networks
After being approved in the unit, the student must be able to:
• Know the concept of the Digital Economy and related concepts;
• Master the essential concepts of e-Commerce;
• Know how to classify e-Commerce by nature of transaction;
• Know the impact of e-Commerce in organizations;
• Know the main types of Information Systems in organizations;
Know how to plan e-Commerce Web sites;
• Understand the importance of Social Networks in Digital Economy;
• Know the main concepts of quality evaluation in Internet.
1 The Internet
2. Introduction to the digital economy and e-commerce
3. Trends in the digital economy, networks and feedback
4. Consequences of e-business
5. Business models and e-commerce in a context of globalization
6. Digital Entrepreneurship
7. Customer Relationship Management (CRM)
8. Plan e-commerce websites
9. Social networks
Mandatory Bibliography:
Isaías, P., Sousa, I., Carvalho, L., & Alturas, B. (2021). E-Business e Economia Digital: Desafios e Oportunidades num contexto global. 2.ª edição. Lisboa: Edições Sílabo.
Other (supportive) Bibliography:
Chaffey, D. (2015). Digital Business and E-Commerce Management – Strategy Implementation and Practice, Sixth Edition. Harlow, United Kingdom: Pearson Education Limited. ISBN 978-0273786542
Support material will also be provided by the teacher in class
E-learning.
Continuous assessment is privileged: 2 digital written documents (e-folios) during the semester (40%) and a final digital test, Global e-folio (e-folio G) at the end of the semester (60%). In due time, students can alternatively choose to perform one final exam (100%).