The Digital Economy unit intends to present the Digital Economy phenomenon. The different types of concepts and respective characteristics are presented. The issue of social networks is introduced and its increasing role in the Digital Economy analyzed. The main types of social networks are detailed. The unit also intends to arouse knowledge how to have an integrated presence in the Internet and in social networks, avoiding the so-called dark side of the Internet. Future tendencies and related concepts will be covered.
Digital Economy Social Networks Information Society e-Business
At end of this course each student shall be able to:
1. To understand the Digital Economy phenomenon;
2. Identify diferente types of concepts and related characteristics like the Information Society, e-Business and e-Commerce, e-Government, e-Democracy, e-Health, e-Learning;
3. To understand the concepts of social networks and its influence in the Digital Economy;
4. To know different types of Social Networks and its applicability to the electronic business;
5. To know how to implement an integrated presence within Internet and Social Networks;
6. To know the so-called dark side of the Internet, and how to avoid damage for businesses;
7. To identify and reflect about the future tendencies of the Digital Economy.
1. Digital Economy
2. Information Society, e-Business and remaining concepts
3. Social Networks
4. Different Types of Social Networks
5. Planning the Presence in Internet and in Social Networks
6. The Dark Side of The Internet
7. Future Tendencies of the Digital Economy
Tapscott, D. (2014) The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence. 2nd edition. McGraw-Hill Professional.
Holloman, C. (2012) The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery. 1st edition. John Wiley & Sons, Ltd.
E-learning
Evaluation is made on individual basis and it involves the coexistence of two modes: continuous assessment (60%) and
final evaluation (40%). Further information is detailed in the Learning Agreement of the course unit.
