This course unit introduces fundamental features for defining and building a business communication process.
Elementos basic communication
The Communication Process
Teorias Communication
1. Characteristics of the communication process and its basic elements.
2. Communication theories.
3. Communication as a circulatory device of Organizations.
4. The contribution of several communication schools towards the traditional classical model.
It is considered mandatory bibliography one that perhaps is recommended as required reading in the study materials.
E-learning.
The mandatory evaluation method is continuous assessment.
Continuous Assessment:
– 40%: work carried out throughout the semester, corresponding to two e-Folios (e-Folio A and e-Folio B), submitted via the virtual classroom.
– 60%: Completion of a final written assignment, referred to as the e-Folio Global.