Management Cases (LGVR)
Courses Sales and Retail Management
The aim of this curricular unit is to consolidate the knowledge acquired during the course by analyzing practical/real situations. Through this type of analysis, the aim is for students to demonstrate adequate knowledge of the various management subjects: from human resource management/team building to strategy, marketing and the development of business models. The teaching methods focus on soft skills.
Practical Management Situations
Soft Skills for Management
Linking Management Problems
Develop the ability to analyze complex management situations Increase the ability to participate in multidisciplinary group discussions in the analysis of complex problems in Management; Develop communication skills Develop analytical and problem solving skills Evidence knowledge of different functional areas of management, being able to integrate ideas and different areas for better proposed solutions.
Through the analysis of concrete cases, students are stimulated to think about the different stages of development of management processes, and to develop critical thinking on different aspects such as: From Idea to Business. Business Models: concepts and cases. Value Proposition. Business Plan.
1. Lele, Upendra. (2012). RETAIL MANAGEMENT CASE STUDY: SUVIDHA RETAIL.
2. Nair, Suja. (2022). Retail Management Text & Cases (2nd Revised Edition).
3. Anand Thakur (Ed), Retail Management – DMGT550, EXCEL Books Private Limited, LPU University – New Delhi.
4. Zentes, Joachim; Morschett, Dirk and Schramm-Klein, Hanna (2017), Strategic Retail Management, Text and
International Cases, 3rd Edition, Springer, Gabler, ISBN 978-3-658-10182-4 Hanna Schramm-Klein Universität Siegen
Siegen, Germany ISBN 978-3-658-10183-1 (eBook) DOI 10.1007/978-3-658-10183-1 Springer Gabler.
E-learning.
Continuous assessment is privileged: 2 digital written documents (e-folios) during the semester (40%) and a final digital test, Global e-folio (e-folio G) at the end of the semester (60%). In due time, students can alternatively choose to perform one final exam (100%).
This CU assumes an eminently practical character, in a project logic, and integrative, in that it will use knowledge acquired in other CUs,
from the most varied areas of this course. Starting with a theoretical approach to the case study methodology, the course develops from
the use of international practical cases available internationally, but also, as agreed with the partner MC SONAE, students can bring
concrete situations from their workplaces and, in harmony with the group leaders, work in an academic context, situations that, using
interdisciplinarity, may help to contribute with creative solutions to the intended solutions.