Strategic Management (LGVR)
Courses Sales and Retail Management
The curricular unit seeks to develop strategic thinking, although without neglecting the tools of the positioning or design schools. The course is organized around the following major topics: basic concepts, external analysis of the company, internal analysis, strategies at the business unit level, corporate strategies, internationalization strategies, strategy development and business strategy for sustainable development.
Strategic Thinking
Analysis
Business strategy
Corporate strategy
1. Master the key concepts linked to Strategic Management;
2. Have the ability to develop an external analysis and an internal analysis;
3. Know how to identify different types of strategies.
4. Demonstrate the ability to understand and know how to design and implement a strategic plan
1- Introduction to strategy
1.1- What strategy is
1.2- Main approaches to strategy
1.3- Strategic thinking and strategic planning
1.4- Some considerations about strategic thinking
1.5- Mission, values and vision
1.6- Objectives
2- Analysis of the environment
2.1- PEST analysis
2.2- Porter's 5 forces
3- Company analysis
3.1- Resources and capabilities
3.2- THE RBV
3.3- VRIO analysis
3.4- The value chain
4- The environment/company link: SWOT analysis
5- Business strategy
5.1- Porter's generic strategies
5.1.1- Low-cost strategies
5.1.2- Differentiation strategies
5.1.3- Hybrid strategies
5.2- Blue ocean strategies
6- Corporate strategy
6.1- Diversification
6.2- Vertical integration
7- Internationalization strategy
8- Strategy development
9- Corporate strategy and the Sustainable Development Goals
10- Reflection on the current situation
11- Analysis of strategic plans
1. Barney & Hesterly (2011) Administração estratégica e vantagem competitiva. São Paulo: Pearson.
2. Cardeal, Nuno (2018) Pensamento estratégico: antecipar as ondas de futuro. 3ª ed. Lisboa: Universidade Católica Editora
3. Carvalho, J.C. & Filipe, J.C. (2014) Manual de Estratégia- conceitos, prática e roteiro. Sílabo.
4. Serra, F., Ferreira, M., Torres, M. & Torres, A. (2011) Gestão estratégica. Lisboa: Lidel.
5. Teixeira, S. (2011) Gestão estratégica. Lisboa: Escolar Editora.
6. De Wit, B. (2019). Strategy: An International Perspective. Cenage Learning.
7. Strickland, A. J., Gamble, J. E., Peteraf, M., & Thompson. A (2020). Crafting & Executing Strategy. McGraw-Hill International
E-learning.
Continuous assessment is privileged: 2 digital written documents (e-folios) during the semester (40%) and a final digital test, Global e-folio (e-folio G) at the end of the semester (60%). In due time, students can alternatively choose to perform one final exam (100%).