PT|EN
Corporate Strategy
Courses Master's Degree in Management
Cod: 62021
Department: DCSG
ECTS: 6
Scientific area: Management
Total working hours: 156
Total contact time: 40

Corporate Strategy intends to develop the knowledge and motivation of students to understand and apply the principles of strategy to the management of any organization.
Corporate strategy  pretends to lead students to be able to apply the best strategic management practices that will allow the sustainability of the organizations, by winning the business game competition in any market and to succeed.
The deep knowledge of strategic tools and the development of criticism regarding its application in the day-to-day business practices, allowing the adequate strategic evaluation and strategic performance of organizations is also a must in Corporate Strategy.

Corporate Strategy
Blue Ocean Strategy
Business Intelligence
New trends in strategic management

• To understand the importance and role of Strategy in the management of any organization
• Develop the knowledge to promote and participate in effective strategic thinking and planning processes within the organization
• To dominate essential strategic tools crucial to conceive the best strategies for the organization
• To develop capabilities to implement real strategies
• Develop the adequate knowledge to evaluate corporate and business strategies
• To simulate real situations to conceive, implement and evaluate a strategy
• To develop critical thinking capabilities towards the strategic positioning of the organization
• To develop competencies related with a systematic capacity to team working, especially those based on the technological and pedagogical tools available in the online pedagogical environment.

• Key concepts about corporate strategy
• Strategic analysis – Main tools and concepts
• Conceive and implement a strategy – Main tools and concepts
• Evaluation and control of a strategy – Main tools and concepts
• Trends in strategic management (Internationalization; Crowdsourcing; crowd funding; crowd innovation; social networking; virtual companies; etc.)

Coursebooks:
• Arthur Thompson (Author), Margaret Peteraf (Author), John Gamble  (Author), A. J. Strickland III (Author) (2015), Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw Hill
• Robert S. Kaplan  (Author), David P. Norton  (Author) (1996) The Balanced Scorecard, Translating Strategy into Action, Harvard Business Review Press
• PORFIRIO, J. & GANHÃO, L. (2010), “Business intelligence standardization and corporate strategy: a paradox” in VARAJÃO, J. E., CRUZ-CUNHA, M. M., PUTNIK, G. & TRIGO, A. (Eds.) Communications in Computer and Information Science, Enterprise Information Systems – International Conference CENTERIS Proceedings Part 2, nº 110, Springer, Berlin, October 2010, pp. 128-137.
• PORFÍRIO, J. E SANTOS, J. C. (2011). “Business Intelligence as a Service – Strategic Tools for Competitiveness”, pp. 106-118, In CRUZ-CUNHA, M. M., VARAJÃO, J., POWELL, P., MARTINHO, R. (2011), Proceedings of the International Conference on Enterprise Information Systems, Communications in Computer and Information Science (CENTERIS 2011) – PART I, Vilamoura, Portugal, October 5-7, 2011, Springer-Verlag, December (ISBN: 3642243576)
• PORFIRIO, J., dos SANTOS, J. P. (2012). Online Social and Business Networks’ Implications for Corporate Strategy, pp. 619-44, In CRUZ-CUNHA, M. M., GONÇALVES, P., LOPES, N., MIRANDA, E. M., PUTNIK, G. D. (2012). Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions, Business Science Reference (an imprint of IGI Global, USA (ISBN 978-1-61350-168-9 (hbk.) - ISBN 978-1-61350-169-6 (ebook) - ISBN 978-1-61350-170-2 (print & perpetual access) (at: http://www.igi-global.com/chapter/handbook-research-business-social-networking/60334)
• PORFIRIO, J., JACQUINET, M., CARRILHO, T. (2012). From Local to Virtual Business Networks: the issues at stake, pp. 645-61, In CRUZ-CUNHA, M. M., GONÇALVES, P., LOPES, N., MIRANDA, E. M., PUTNIK, G. D. (2012). Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions, Business Science Reference (an imprint of IGI Global, USA (ISBN 978-1-61350-168-9 (hbk.) -- ISBN 978-1-61350-169-6 (ebook) -- ISBN 978-1-61350-170-2 (print & perpetual access) (at: http://www.igi-global.com/viewtitlesample.aspx?id=60335)
• Porfírio, J. (2012), Does Corporate Strategy Need a Theoretical update in light of the evolution of ICT?, In Mastorakis, N., Zaitseuz, E., Randgelovic, D., Yuen, K., Carstea, C-G., Capusneanu, S. and Lavion, A. (2012), Mathematical and Information Science and Economics, Mathematical Methods for Information Science and Economics, Proceedings of the 3rd International Conference on Business Administration (ICBA'12), Montreux, Switzerland, Dec. 29-31. 2012, WSEAS Press.4 (ISI Referenced)
• Other main papers online

E-learning (fully online).

Evaluation is made on individual basis and it involves the coexistence of two modes: continuous assessment (60%) and final evaluation (40%). Further information is detailed in the Learning Agreement of the course unit.

Reading proficiency in English is required.