Projeto Empresarial
Cod: 61045
Department: DCSG
Department: DCSG
ECTS: 6
Scientific area: Management
Scientific area: Management
Total working hours: 156
Total contact time: 15
Total contact time: 15
This course aims to apply management knowledge
acquired during the course using a
multidisciplinary approach for the development of
a business project or an intra-organizational
project. It is intended to promote the application
of teaching methods focused on the student, that
encourage the development of entrepreneurial
spirit, teamwork, discussion, sharing and creating
a participatory learning environment
interconnected with national and international
business environment
acquired during the course using a
multidisciplinary approach for the development of
a business project or an intra-organizational
project. It is intended to promote the application
of teaching methods focused on the student, that
encourage the development of entrepreneurial
spirit, teamwork, discussion, sharing and creating
a participatory learning environment
interconnected with national and international
business environment
Entrepreneur Project
Business Plan
Business Model
Intra-organizacional Project
Business Plan
Business Model
Intra-organizacional Project
− Knowledge in order to identify and evaluate
opportunities and capability to solve an
organizational problem.
− Skills to apply management knowledge in a
multidisciplinary way to develop a business
model or an intra-organizational project;
− Skills to make a public presentation of the
project;
− Capabilities to work in a team and develop
suitable group dynamics.
opportunities and capability to solve an
organizational problem.
− Skills to apply management knowledge in a
multidisciplinary way to develop a business
model or an intra-organizational project;
− Skills to make a public presentation of the
project;
− Capabilities to work in a team and develop
suitable group dynamics.
The course unit program is divided into six parts:
- General approach
- Identify and evaluate opportunities
- Business model
- Human resources and team
- Marketing
- Financial Atrategy
Mandatory Reading
Recommended Reading
• Osterwalder; A.; Pigneur; Y. (2011) “Business Model Generation” Wiley
• Osterwalder, A.; Smith, A. (2014) “Value Proposition Design: How to Create Products and Services Customers Want” Wiley
- Duarte, C.; Esperança, J. P. (2014) “Empreendedorismo e Planeamento Financeiro” Edições Sílabo
Recommended Reading
• Osterwalder; A.; Pigneur; Y. (2011) “Business Model Generation” Wiley
• Osterwalder, A.; Smith, A. (2014) “Value Proposition Design: How to Create Products and Services Customers Want” Wiley
Continuous assessment is privileged: 2 or 3 digital written documents (e-folios) during the semester (40%) and a presence-based knowledge assessment (oral presentation) in the end of the semester (60%).
Very good computer skills; Computer vocabulary; Word processing and excel; Internet.
Basic texts are written in Portuguese, however students are recommended to be competent in English because complementary readings may be in English.
Basic texts are written in Portuguese, however students are recommended to be competent in English because complementary readings may be in English.